Comments on: Own Logo

By: Jyri

Jyri — Sun, 15 May 2005 22:11:29 +0000

Jelle: As I understand it, own logo is about tools that make it easier for a consumer to also become a producer. The result would be a broader variety of makers, not all of whom operate on an industrial scale.

By: Jelle Beijer

Jelle Beijer — Mon, 02 May 2005 13:00:45 +0000

Own Logo? Must everything be tagged, branded, owned, colonized? Be a teeny weeny little monopolist all by yourself?
Getting credits for hard work is one thing, putting your fingerprint on it is another thing; demanding revenue for using your logo or the product, object or idea that is branded with it, isn’t there where it ends?

By: greenbes

greenbes — Fri, 29 Apr 2005 10:12:20 +0000

Anyone remember customatix? They allowed the user to create custom shoe designs that were then manufactured in the far east and shipped. They seem to have moved into the corporate market now, but maybe the time is right for another try at mass customization.

By: Christian

Christian — Thu, 28 Apr 2005 18:38:08 +0000

Interesting comment.
It reminded me of a selfmade African shoe I saw at the Pitt Rivers Museum here in Oxford. A mother had attached a relatively poor copy of the Swoosh logo onto her child’s shoe, giving it a somewhat hybrid Nike/native look – is that Own Logo?
One might add another category to the logo repository. What about Cannibal Logos?
In my research I have come across a lot of companies that seem to resemble other organisations in their graphical identity, whilst simultaneously taking pride in being _completely_ different, e.g. Qibla Cola: http://www.qibla-cola.com (you should allow html links).
Of course, it is up for discussion whether personal ‘branding devices’ like blogs can or should be compared to cola manufacturers and larger scale logo politics in general.
See you soon.

By: Jyri

Jyri — Wed, 27 Apr 2005 01:02:28 +0000

Kyle: I agree that blogs are a way to project an image of ourselves to the rest of the world, and it’s interesting to see how some people end up splitting that image into different blogs to maintain coherency while others don’t seem to feel that’s necessary. It’d be interesting to know how the division maps to differences in managing the work-life boundary more generally. Also, blogs and clothes are both associated with that sense of a need for continual renewal. To push the analogy: if I don’t update my blog for a week, it’s like I’d been wearing the same T-shirt. It’s all about social expectations I guess.

By: Samantha

Samantha — Wed, 27 Apr 2005 00:35:25 +0000

Well, I think designing your own things and putting your own logo on them sounds cool, but who has the time to do that? So while the idea you support is interesting, it’s not that practical.
I’m all for supporting small, local businesses. Not that creative, but an easier solution.

By: Kyle

Kyle — Tue, 26 Apr 2005 22:22:31 +0000

I’ve been playing with this idea for a while, specifically in regards to blogs. Blogs are almost becoming brands for individuals. If someone I’ve never met wants to get to know me, a good place to start would be with my blog. It doesn’t represent the “real” me (the way the Nike website doesn’t represent the “real” Nike), but it offers a glimpse into the way I want to portray myself, my brand.
And it gets even more fun when you add a second blog for a different aspect of your personality. You can start to diversify your own brand a little bit…