Comments on: Social objects for dummies http://www.zengestrom.com/blog/2010/02/social-objects-for-dummies.html Thu, 05 Jan 2012 09:34:34 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Hafiz http://www.zengestrom.com/blog/2010/02/social-objects-for-dummies.html#comment-1907 Hafiz Wed, 24 Mar 2010 23:08:15 +0000 http://www.zengestrom.com/?p=550#comment-1907 I'm kind of grateful for you and Hugh putting a name and handle around this philosophy of socialization. It's not a new theory, I guess, but I really brings clarity to marketing tactics and how they can be applied to real human interactions. It's a "schtick" that I'm beginning to adopt more and more at my agency and how we approach marketing and user experience design. Thanks again! I’m kind of grateful for you and Hugh putting a name and handle around this philosophy of socialization. It’s not a new theory, I guess, but I really brings clarity to marketing tactics and how they can be applied to real human interactions.

It’s a “schtick” that I’m beginning to adopt more and more at my agency and how we approach marketing and user experience design. Thanks again!

]]> By: Norbert Mayer-Wittmann http://www.zengestrom.com/blog/2010/02/social-objects-for-dummies.html#comment-1182 Norbert Mayer-Wittmann Sun, 28 Feb 2010 11:20:07 +0000 http://www.zengestrom.com/?p=550#comment-1182 I was chatting with a friend last night who mentioned the "social object" concept. I think it is something that many Americans find difficult to grasp, primarily because of their very superficial notion of society and culture. Much of this topic has been studied for centuries / millenia and some of the fruits of such studies are to be found in various disciplines, including sociology, psychology (cognition), linguistics (e.g. speech act theory) and also law and legal professions dealing with "social contracts" (e.g. diplomatics). I did a lot of research in this area about 20 years ago, but I believe it is in fact too complex to tackle (more precisely, the insights can only be reaped long "after the fact" -- not in something close to "real time"). The most promising avenue in this regard are so-called "natural" languages (which have evolved over millenia). However, some linguists who have a too simplistic view of language (such as regarding some use of language as grammatically "incorrect"), and some might believe that brute force pattern recognition might lead to any insights (which they cannot, since "recognition" presupposes a "correct" or "ideal" language). So even this area is very complex. It would be foolhardy for a computer scientist with little or no knowledge of such complexity of language and/or social structure to try to create a "semantic web" in a top-down approach, and any such attempt to create a prescriptive corset -- and to force users to use it -- will certainly fail. In contrast, the "wisdom of the language" -- see http://snurl.com/wisdom-link -- will continue to expand across the web (twitter.com was neither the first nor the last example of this, but clearly shows how important it is for a community to "speak the same language" -- and it would be equally foolhardy to suppose that some BRAND-marketer could undo thousands of years of linguistic evolution). Soon, I hope, people will begin to realize that natural language is the most fundamental technology underpinning all of information + communications technology. :) nmw I was chatting with a friend last night who mentioned the “social object” concept.

I think it is something that many Americans find difficult to grasp, primarily because of their very superficial notion of society and culture. Much of this topic has been studied for centuries / millenia and some of the fruits of such studies are to be found in various disciplines, including sociology, psychology (cognition), linguistics (e.g. speech act theory) and also law and legal professions dealing with “social contracts” (e.g. diplomatics).

I did a lot of research in this area about 20 years ago, but I believe it is in fact too complex to tackle (more precisely, the insights can only be reaped long “after the fact” — not in something close to “real time”). The most promising avenue in this regard are so-called “natural” languages (which have evolved over millenia). However, some linguists who have a too simplistic view of language (such as regarding some use of language as grammatically “incorrect”), and some might believe that brute force pattern recognition might lead to any insights (which they cannot, since “recognition” presupposes a “correct” or “ideal” language). So even this area is very complex. It would be foolhardy for a computer scientist with little or no knowledge of such complexity of language and/or social structure to try to create a “semantic web” in a top-down approach, and any such attempt to create a prescriptive corset — and to force users to use it — will certainly fail.

In contrast, the “wisdom of the language” — see http://snurl.com/wisdom-link — will continue to expand across the web (twitter.com was neither the first nor the last example of this, but clearly shows how important it is for a community to “speak the same language” — and it would be equally foolhardy to suppose that some BRAND-marketer could undo thousands of years of linguistic evolution).

Soon, I hope, people will begin to realize that natural language is the most fundamental technology underpinning all of information + communications technology.

:) nmw

]]> By: How To Make Storytelling With Prezi Even More Social http://www.zengestrom.com/blog/2010/02/social-objects-for-dummies.html#comment-973 How To Make Storytelling With Prezi Even More Social Thu, 18 Feb 2010 14:46:57 +0000 http://www.zengestrom.com/?p=550#comment-973 [...] platforms as a commodity, no matter how great or disruptive the service itself might be. Since all objects are social, we also have a need to share and know what’s going on with our content to better [...] [...] platforms as a commodity, no matter how great or disruptive the service itself might be. Since all objects are social, we also have a need to share and know what’s going on with our content to better [...]

]]> By: Jyri http://www.zengestrom.com/blog/2010/02/social-objects-for-dummies.html#comment-835 Jyri Sun, 14 Feb 2010 08:12:55 +0000 http://www.zengestrom.com/?p=550#comment-835 Because people are too busy conversing on Buzz Facebook and Twitter to comment on blogs nowadays? :) Because people are too busy conversing on Buzz Facebook and Twitter to comment on blogs nowadays? :)

]]> By: Bertil Hatt http://www.zengestrom.com/blog/2010/02/social-objects-for-dummies.html#comment-829 Bertil Hatt Sat, 13 Feb 2010 17:58:38 +0000 http://www.zengestrom.com/?p=550#comment-829 Can anyone tell me why you don't have more comments on your blog? I love your ideas and I know I'm not alone — and Hugh isn't a lonely friend either. Can anyone tell me why you don’t have more comments on your blog? I love your ideas and I know I’m not alone — and Hugh isn’t a lonely friend either.

]]> By: Jyri http://www.zengestrom.com/blog/2010/02/social-objects-for-dummies.html#comment-818 Jyri Sat, 13 Feb 2010 00:25:38 +0000 http://www.zengestrom.com/?p=550#comment-818 Yeah, I noticed the date too late. I grabbed the link from your tweets, assuming it was fresh! The real time snake is eating itself! Yeah, I noticed the date too late. I grabbed the link from your tweets, assuming it was fresh! The real time snake is eating itself!

]]> By: hugh macleod http://www.zengestrom.com/blog/2010/02/social-objects-for-dummies.html#comment-817 hugh macleod Sat, 13 Feb 2010 00:16:36 +0000 http://www.zengestrom.com/?p=550#comment-817 Thanks Jyri :) Actually, that post dates from 2007. I just refer to it now and again, as its so central to my shtick... Hope Finland is treating you well :) Hugh Thanks Jyri :)

Actually, that post dates from 2007. I just refer to it now and again, as its so central to my shtick…

Hope Finland is treating you well :)

Hugh

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