Kävin puhumassa viime viikolla Opintoluotsin järjestämästä julkisen sektorin verkkopalveluja käsittelevässä seminaarissa. Kalvot “Web 2.0-mitä se on?” esityksestä löytyy täältä.
Laitoin alalaitaan omat muistiinpanoni, ne käynevät transkriptista vaikka ovatkin puutteeliset.
Heads up from the future trends panel, the first session of the morning at SIME 06. Four entertaining, edgy guys (no girls) moderated by the elegant Tom Crampton. Some quotes:
“MySpace is so out. Get the stupid people out of my life and get the interesting people in, that’s the only thing the girls [I studied] care about” – Alexander Bard
“The trend now is opposite to anonymity it’s people broadcasting to their friends where they are and what they’re doing with their real identity on services like Plazes and Jaiku” – Martin Varsavsky
“The mobile phone is a closer proxy to real life and we’re going to see virtual selves migrating to the real life through it” – Carlos Bhola
“Poverty makes for better thinking” – Martin V
“I mean real free Wi-Fi not Martin Varsavsky free Wi-Fi” -Thomas Madsen-Mygdal
“Mumbai is going to be the new Los Angeles where content is created.” – Alex B
“It’s getting harder to be a fascist these days” – Martin V
“The internet is making the world more democratic, but democracy is not necessarily nice” – Alex B
“Television, newspapers, and old media are dead dead dead, I’d advise you to get out of there as soon as possible” – Alex B (to Tom Crampton)
“Micro-entrepreneuship. All the exciting stuff that’s happening is about getting the micro to work” – Thomas M-M
“I’m a fucking sociologist, I’m just describing what’s happening” – Alex B
“I just wanted to point out that there are very basic necessities of life haven’t been addressed for over half of the planet” – Martin V
“Micro-entrepreneurship is absolute bullshit terminology because everything starts up small and if it’s successful it grows big” – Carlos B
We launched a new version of the Jaiku beta. Everyone on Jaiku now gets a presence stream where they can post updates about everyday things as they happen – what you’re doing, how you’re feeling, where you’re going.
Jaiku works from the Web browser and mobile phones. You can also configure it to add an update to your presence stream when you update your Web feeds.
Here are the main features. You can:
1. Start a presence stream at yourname.jaiku.com:
– Post presence updates
– Add icons to your messages
– Set your location
– Add your Web feeds
2. Add contacts, get their updates:
– Add your friends
– Get an overview of their latest updates
– Exchange comments
– Text presence updates from any phone
– Download Jaiku Mobile to your Nokia S60 smartphone
Our group of friends is turning into a focused startup, and pieces are falling into place. Web developers Andy Smith and Juha Törönen joined our team. Andy previously worked at Flock and lives in Amsterdam. Juha is a Helsinki local who’s worked on projects with me before. I really like working with both of them. We also found an office space in a former factory close to the center of town.
Blyk – a new, free mobile operator – announced this morning it will launch in the UK in mid-2007. Blyk offers free calls and texts in exchange for ads pushed to the handset.
The youth-oriented operator was founded by former Nokia President Pekka Ala-Pietilä and his college buddy Antti Öhrling, who heads an advertising agency. The duo recruited Marko Ahtisaari to manage Blyk’s brand and design.
Blyk’s addressing an obvious need: mobile communication is still overpriced and nobody has yet disrupted it the way low-cost airlines like Southwest and EasyJet disrupted the airline industry.
The future for Blyk looks bright. The ad-based model so clearly trumps the prepaid/subscription model from a teen’s perspective, that with decent marketing it shouldn’t have trouble attracting a customer base.
A more vexing question is how the text ads will work. Sure the Net Generation is accustomed to ads online. But they’re also accustomed to filtering the spam from their inboxes.
A lot of that boils down to relevance and creativity. With the information Blyk gathers about its customers, it has the potential to target its ads very precisely. The challenge they pose their advertisers is: now that we offer you the means to reach this audience, can you engage it with equal originality?
Good luck Pekka, Antti, Marko, and team!