UPDATE: Sign up to Innovate here.

I’ll be speaking at the MSN-sponsored Innovate event in Stockholm on Thursday, December 7th. The talk will be a fresh new one on social objects.

Informed commentators like Anne Galloway, Nat Torkington, Russ Beattie, Stowe Boyd, Noah Brier, James Boardwell and others have responded to the idea of object-centered sociality in thoughtful, provocative ways, and I’d like to acknowledge that and build on the feedback I think has value.

Many consider it a useful approach, but so far we’ve been missing a concise set of claims – call them guidelines, rules, best practices, or any such thing – about the design of successful social objects. In the talk I plan to suggest an agenda for designers: point out the most important aspects of social object-centered design and show real-world examples of what works and what doesn’t.

If you’re in Stockholm on Thursday, I hope to see you at the event at Grand Hotel.


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Eric Wahlforss
December 5th, 2006 at 1:59 am (#)

Hope to make it there. :)

James Cherkoff
December 7th, 2006 at 6:23 am (#)

Wish I could make it. Your presentation at Reboot 7 on the subject was one of the best I have seen.

December 7th, 2006 at 7:57 am (#)

I just got back from Stockholm, the event was nice and pretty professionally organized. They were videotaping it so I assume the talks will be posted online at some point.
The talk suggested five principles (“principle” is perhaps too strong a word – what I mean are just some ideas that I believe would be useful to keep in mind for designing services around social objects). I’ll blog about them – frankly I think they should still be fleshed out a bit more than I was able to do in the presentation.

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