“Game over… Facebook is the new MySpace” (Jason Calacanis)
“This is already WAY BETTER than FriendFeed” (Scoble)
“Buzz exists because Google feels threatened by Twitter and Facebook and wants to kill them.” (Newsweek tech blog)
Most of the conversation over the last 24h has been centered around predicting if “Buzz will kill” this or that service. The unspoken assumption that lies behind this debate is that Buzz and the rest of the social web are mutually exclusive.
It’s arguably fair to assume that the leading companies are locked in a zero-sum, winner-takes-all game where the prize is total domination of the social web, considering all the social networks we’ve got so far are silos. To no longer assume everyone has to be using the same branded system to talk to each other is disruptive to the tech biz discourse, which is obsessed with turning everything into a war over which company is “the one”. So much so that the alternative is almost unthinkable.
If the new standards succeed, in 2015 we’ll look back on these debates and shake our heads like we shake our heads today at the early days of warring proprietary phone networks and email systems. The thought that you couldn’t call, text or email people (or companies, or public services) just because you happened to sign up with the wrong phone company or email provider is so blatantly a bad idea it’s absurd. Doubly so for the social Web where everything is already built on the same underlying protocol.
The reason many of the current commentators miss this point is that they are, in the immortal words of Walt Whitman, “demented with the mania of owning things.” (borrowing that quote from Doc Searls).
Let’s see through this entertaining controversy and not lose sight of the real enemy. This enemy is autocracy – the unlimited power of one leader over masses of people – and it feeds on fragmentation. There is a vision worth pursuing that’s bigger than Twitter, Facebook, Google, or any company. It’s the vision of a true global conversation. One of a world where I can tune in to a squabble between tribesmen in Congo and you can @-reply to a joke by a Chinese taikonaut. It doesn’t matter that they’re registered on services we’ve never heard of, speaking in languages neither of us can understand. We can still discover them, follow them, and have a conversation. Because they, like we, are on the same social web.